Social media is an important trend that is reshaping many forms of online marketing. While the technology is rapidly evolving-and is often confusing to non-technical marketers-the fundamental drivers are quite familiar. Social media is simply a broad amplification of word-of-mouth. While that basic truth is easy to understand, the implications are a direct challenge to many ingrained marketing practices that treat markets as a passive audience to be influenced with a broadcast message.
The reality is Social Marketing does empower a small business. It permits a small business to express their brand and market services provided the information supplied is creative and thoughtfully presented. Your information can be more believable and attract thousands if not millions of viewers. Social marketing web properties usually rank in the top 100 on major search engines. By leveraging their strength small business can 'piggy-back' on the Social site supporting high organic links and visibility. Over several months you will see increased traffic to information relating to your services.